However, the pair went down a storm as they rode on the back of a truck through town.

Hundreds of women – and some men – of all shapes and sizes cheered as the TV stars, famed for their aggressive makeovers, waved to their fans.

Their aim is to reclaim the high streets across the UK for larger women, and to do this they led a procession of bigger beauties.

Most of the women following them on floats were size 16 or more – but, as the banners said, 100 per cent beautiful.

Majorettes and an RAF band also joined in on the procession that went from the White Hart Hotel, through town and into Pescod Square.

"Where is there to shop down here?" asked Trinny via the public address system as the throngs of onlookers cheered.

However, a small glitch came when the procession attempted to do a U-turn in the Oldrids docking bay at the end of the Pescod centre.

After a few reversing manoeuvres and a grimace from Trinny, they moved on.