‘Help struggling families in Boston this Christmas’ that’s the message being relayed by Asda - which is supporting the Give a Gift appeal this year.
The campaign calls on people to donate quality toys and gifts for children – which will be wrapped and delivered to families in need.
The appeal was set up last year by Thomas Campbell Estate Agents, on Fish Hill, and helped many struggling families including those affected by the December 5 flood.
It is supported by Asda, The Standard and Boston Borough Council. Ted West’s Chop Shop in Eastwood Road have also kidly offered to support the appeal, and people can drop off toys there - where they will be kept in a secure storage.
Asda played a pivotal role in helping flood victims whose homes and businesses were affected by the tidal surge.
“While Christmas is a happy time for most children in Boston, there are some families living right on our doorstep who will be finding it difficult to buy presents this year,” said Stephen Bromby, Asda’s community life champion. “We understand the pressure for some families at this time of year and we want to help our neighbours have the Christmas they deserve.”
Along with each of those supporting the appeal, Adsa is a drop-point for toys and gifts – with a special collection trolley situated in the store foyer next to the Christmas tree.
“We’re asking customers to give generously at this time of year to help make someone else’s Christmas a really special one,” said Mr Bromby.
He added: “We’ve held a gift appeal for a number of years and our customers have always been so kind-hearted, so please make a local child have a better Christmas in 2014.”
Although gifts for small children are much appreciated, teenagers can also benefit from the appeal.
Families in need of help are urged to get in touch with a letter about their family. Email editor firstname.lastname@example.org, drop a letter in to our office in 5-6 Church Lane, Boston, or visit www.thomas-
campbell.co.uk/help and leave their details.