Brewer raises £10k in a week

The Butcher and Beast in Heighington celebrating Batemans Big Week with a Linkage representative.
The Butcher and Beast in Heighington celebrating Batemans Big Week with a Linkage representative.

A family brewer based in Wainfleet has collected more than £10,000 for charity thanks to a week-long fundraiser across the business.

Batemans raised the sum through its first ‘Big Week’ in support of Lincolnshire disability charity Linkage Community Trust.

The campaign saw activities at the brewery and across the firm’s 60 pubs, with everyone from the accounts team to landlords getting involved.

Activities included darts competitions, car washes and karaoke, while at The Three Tuns, in Ingoldmells, a dog show was held.

Batemans also introduced a new beer for the week, Mr George’s Golden Ale, which proved a hit with customers.

The beer was named in honour of George Bateman, who formed the long-standing family connection between the brewery and Linkage, and was chairman of the charity for 25 years. Money from every pint of the beer sold was added to the fund.

Linda Green, retail director of Batemans, said: “We’re thrilled to have raised such a huge amount of money for Linkage and are very proud of our employees and landlords for getting so involved.”

A second Big Week is to be held in 2016, she added, and further fundraisers are planned to add to this year’s total, including a raffle at the brewery’s annual music festival, Bands on the Bank, to be held on August 8.

Linkage chief executive Ges Roulstone added: “We’re delighted by how much Batemans has raised, and how enthusiastic their pubs and staff were throughout the Big Week.

“We visited many of the pubs who were involved to say thank you and took part in some of their activities.

“It was great to see so many people having fun while raising money for our Employment Services initiative, which helps people with learning disabilities find paid work.”