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Boston’s flood-hit Cake Lady gets back on her feet

Rebecca Callow, owner of The Cake Lady shop on Wormgate, reopening after being flooded during the tidal surge.

Rebecca Callow, owner of The Cake Lady shop on Wormgate, reopening after being flooded during the tidal surge.

Life is sweet again for Boston business The Cake Lady – which has just reopened with a new look following the December 5 flood.

The cake shop, in Wormgate, was left under two-and-a-half feet of water when the river burst its banks following the tidal surge.

All this just a week after owner Rebecca Callow was awarded ‘Best New Business’ at the Boston Business Awards, 2013.

“It was horrendous,” she said. “It was just devastation inside. I went from complete elation after winning the award the week before, to the absolute opposite.

“My business had literally washed away and I just kept thinking about all the time and effort I had put in.”

The mum-of-three said the water had knocked over her shelving racks in the shop, spilling supplies everywhere.

“There was a 25kg bag of flour that had split open - which was like porridge on the floor afterwards,” she said.

“I suppose I was grieving over Christmas and I wasn’t sure I had it in me to go back. It was a really hard time as I knew I had to start all over again from scratch after being open just a year. But the flood made me sit back and think about a few things I wanted to do differently.”

The logo and decor has changed and the shop now incorporates a tea room.

“I’ve gone a bit more grown-up with how it all looks now and have decided to change how I run things a bit too,” she said.

Rebecca praised those who helped get her business back on its feet, including four staff members from Barclays Bank who helped with the clean-up operation, and her landlord Alistair Arundell, from Smart Move, Boston, who convinced her not to give up on her business.

“I can’t thank these people enough,” she said.

“One thing the flood did was to bring people together. I wouldn’t want to move my business out of Wormgate as the people here have been so supportive, it’s like a family.”

 

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