BUSINESS AWARDS VIDEO: Sportsbikeshop win best innovation award

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This year’s Best Innovation in Business award went to online motorcycle accessory retail company Sportsbikeshop.

An acclaimed web-based business with a global customer base, Sportsbikeshop specialises in selling motorcycle clothing, helmets and accessories.

Accepting the award, owner James Mitchell joked he had prepared a 10-page speech, before simply adding: “Thanks to my team.

“This would not be possible wihout those guys, so thank you all very much.”

It was only recently that the company won an industry award through national motorycycling magazine MCN (Motorcycle News).

Based in Slippery Gowt Lane, the company has scooped the Clothing and Accessory Retailer of the Year award. MCN is the UK’s biggest motorcycle publication with the biggest biking website in Europe, and their awards are deemed to be the most-coveted in the motorcycle industry.

The company was chosen as the winner because of the significant changes they made this year, allowing for ‘the best customer experience in the industry’.

These improvements include a new website launched in March, unique 360 degree ‘spin’ photography for over 700 different motorcycle helmets, a unique ‘secure delivery system’, unrivalled stock levels of helmets that are all available for free next day delivery, and a 365-day returns policy.

Runners-up on the evening were The Web Builder and Fold Hill Foods.




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