Roadworks to prepare for a new housing development in Boston began on Monday amid concerns for the effect it will have on local businesses.
The partial road closure and one-way system in Tattershall Road will run for five weeks while developers Chestnut Homes prepares to construct 23 new affordable homes.
Despite previous confusion over misleading road signs, Sluice Bridge will remain open both ways.
A meeting took place last week at the Unicorn Inn where businesses met with representatives from Chestnut Homes, Lincolnshire County Council highways and police.
Chief concerns related to how businesses could continue to operate with a one-way road system – and three separate occasions where a full road closure will be in place to allow access to a crane.
The meeting was organised by borough councillors Carol Taylor and Mary Wright.
“This development is going to go ahead whether we like it or not and we need to appeal to drivers not to drive down the wrong way,” said Coun Taylor. “It would be an utterly selfish thing to do as it will cause a lot of problems for others.”
Some said the works would cause ‘havoc’ while others fear the long diversions would take their toll on trade with customers being put off, and delivery times increased.
Neil Kempster from Chestnut Homes and area highways manager Andy Wharff used blueprints to answer questions and listened to concerns.
Mr Wharff allayed some concerns by showing that only a short section of the road will be one-way and added there would be enough space for large lorries to use the road.
Mr Kempster said he would let businesses know when the full road closures will take place but was unable to give firm dates at this stage.
Traffic can enter Tattershall Road from Sluice Bridge but reverse journeys faces are via Rawsons Lane, Horncastle Road and Norfolk Street.