It’s the first Small Business Saturday today – and Boston traders need you more than ever after this week’s flood.
Many firms worked round-the-clock after Thursday’s floods to get back on track for the Christmas shopping period and politicians in the town have united to call on Bostonians to support them.
The town’s popular Saturday market is running as usual.
Boston councillor Paul Gleeson tweeted: “Boston is full of great small businesses. The flood has not stopped them being open for business. Go into town and support them.
“Most of the town was not flooded. Of those businesses that sadly were the majority by hard work are OPEN - Support our town.”
The event has been timed to coincide with what is traditionally the busiest shopping day of the year as Christmas shopping gets underway in earnest.
Small businesses of all kinds across the country have been encouraged to sign up for the event – everything from small local shops, online businesses and wholesalers of small manufacturers.
It is a great way for small businesses to promote themselves and generate new business, with many of those taking part offering special deals for customers, showcase events, joint marketing with local media and much more.
Other events to mark Small Business Saturday include Christmas markets and community events, as well as special schemes to encourage people into town centres to support the businesses taking part.
Customers are urged to support the day, not only by using local businesses on the day and beyond, but also tweeting about it using the hashtag #SmallBizSatUK and following the national campaign on Twitter @SmallBizSatUK.
Businesses taking part are also urged to post their plans for their days on Facebook.
The Prime Minister, the Government and all the major political parties are endorsing the day, with government departments working with the campaign to support small businesses on the day.
Department for Business, Innovation and Skills Minister Matthew Hancock said: “Small Business Saturday matters because small businesses matter and we want to celebrate them.
“It’s just one day, but we all rely on small businesses every day.
“There are 4.8million small businesses in the UK and more than 14million people work in them.
“If Small Business Saturday raises the profile of small businesses it will have done its job.”
Small Business Saturday is new to the UK, but is copied from an idea which has been going in America since 2010.
Traditionally it is held on the first Saturday after Thanksgiving – one of the busiest shopping periods of the year.