Shopkeepers in Boston’s Church Street are to be given a Christmas boost this festive season – thanks to a donation from the town’s B&Q store.
Their efforts to dress the cobbled street for Christmas now has the backing of the the DIY retail chain which has agreed to help fund lights and trees for the street.
Tom Selleck, deputy manager of Boston’s B&Q store, has agreed to help with funding the trees and lights.
He said: “We may be a large out-of-town store but we understand the attraction for shoppers that the traditional holds, and we want to help promote the individuality of Boston through areas such as Church Street.
“We are out of town, but we are local too.”
The independent traders’ group has set out to promote the street with an individual identity, taking advantage of its heritage and tradition.
And for this festive season they are aiming for a uniform set of street displays – each shop featuring a real Christmas tree fixed above head height on the frontages, suspended above the cobbled street, all illuminated with white fairy lights.
The Church Street traders are exploring other ideas such as improvements to the road surface, but retaining its cobbled appearance.
Pedestrianisation, signage designed exclusively for Church Street, in-shop Christmas displays with a common theme and a street-wide competition for shoppers are also planned.