Eyes-down to raise funds at store

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CHECKOUT staff at Boston’s Asda store may be used to getting their eyes down when putting items through the till, but that is all set to change with the introduction of a new charity scheme.

The Lister Way store has launched its own version of bingo in a bid to raise as much money as possible for the company’s breast cancer fund raising campaign Tickled Pink.

Customers visiting the supermarket will have the chance to win prizes for their game and to be entered into a grand prize draw when they take part in the fundraising initiative.

Everyone who goes to the shop will be given the chance to buy a bingo dabber for a minimum donation of just £1 – people can pay more if they want to.

They will be given a free bingo card with their dabber, which they can then use to play with numbers which are posted on store or online at charities.asda.com/tickled-pink.

Prizes will be available for anyone who gets a line, two lines or a full house, and players who manages a full house will automatically be entered into a prize draw, which means they will be in with a chance of winning a Tickled Pink-themed car.

Dabbers are now available in store, and numbers will be posted online from Monday.

Tickled Pink, which raises money for Breast Cancer Care and The Breast Cancer Campaign has been running at Asda for 16 years. £29 million has been raised so far.