Firm branches out

BOSTON wood specialists Finnforest is hoping to ‘branch’ out into the market, after taking on a new name to tie in with its parent company Metsa.

The company, based on Fishtoft Road, will now be known as Metsa Wood, after owners Metsa Group made the decision to rebrand as part of a group-wide improvement strategy.

A new logo, showing a moose with a forest in its antlers, will also come into use.

Kari Jordan, President and CEO of Metsä Group, said: “Our customers have known us as ‘Finnforest’, and this change will strengthen our corporate identity. We’ll be understood as being part of a major forest industry company that manufactures not only high-quality wood products but also produces top-quality pulp, tissue and board.”