Iced vodka tea business could pitch to Virgin boss Sir Richard Branson

Percy's Iced Tea founder Claire Hall is after your votes.
Percy's Iced Tea founder Claire Hall is after your votes.

A Kirton Holme woman who set up her own iced vodka teas business is hoping to win an opportunity to pitch her business to Virgin boss Richard Branson.

Having invested around £35,000 of savings and grants into Percy’s T, Claire Hall is now trying to win an opportunity to pitch her business to the Virgin boss, who is offering up to £1 million to help fledgling businesses through his 2015 Pitch to Rich scheme.

I need this as I have no marketing money whatsoever, so I’m really calling on Lincolnshire to vote for Percy’s

Claire Hall

In order to take part, Claire, who makes all her vodka teas at the National Centre for Food Manufacturing, in Holbeach, has submitted a video entry – which she is urging people to vote for. The more votes she gets the better her chance of making the 150-strong shortlist with the final hurdle being a pitch to Sir Richard Branson himself during a live finale on June 26.

“I really have to push this and get as many votes as possible, otherwise I won’t get the chance,” said Claire. “I need this as I have no marketing money whatsoever, so I’m really calling on Lincolnshire to vote for Percy’s.”

The idea for Claire’s brand – which features four flavours, including white tea, apple and elderflower – came about soon after she left university and was working for a PR firm in London. She sells her products through online retailer Not On The High Street and her own website, where they are priced £4 for a 250ml bottle.

To vote for Percy’s visit www.virginmediabusiness.co.uk/pitch-to-rich/grow/percys-tea/

Voting closes on May 5.