Ireland contract win for town firm

Darragh McCormick, seven, with a pair of Leap family cards. EMN-160308-174552001
Darragh McCormick, seven, with a pair of Leap family cards. EMN-160308-174552001

A Boston firm has cause to ‘Leap’ for joy after winning a contract to supply up to 200,000 smartcards for public transport services in Ireland.

The deal secured by BemroseBooth Paragon, the manufacturer of RFID (Radio Frequency IDentification) and smart enabled plastic tickets, relates to Leap Cards.

These are reloadable smartcards that can be used to pay for public transport services in the Irish capital Dublin, Cork and Waterford on Ireland’s south coast, and Galway and Limerick on its west coast.

Technical sales director at BemroseBooth Paragon John Wise said: “As a specialist provider of RFID products to transport operatives around the world, this is an excellent account to add to our growing portfolio of clients, produced from our dedicated technology centre in Boston.”

The company was also responsible for the manufacture of a promotional Leap card, issued by the National Transport Authority (NTA) as part of events to mark 100 years since the 1916 Rising in Dublin.

The cards provide families of two adults and four children with the chance to travel for 24 hours for just €10 with a view to encourage families to use public transport around Dublin during the commemorations.

As well as Leap, BemroseBooth Paragon is also preferred supplier to a number of leading brands working across the transport, retail, finance and government sectors.

The company’s international reach was also demonstrated in May, when it attended the International Parking Institute Conference and Expo in Nashville, Tennessee. There it addressed more than 3,500 attendees from 45 different countries around the world.

It was last summer when the Hull-based BemroseBooth Paragon acquired Magnadata, based in Horncastle Road, after the business went into administration.