An online store selling sports and stationery merchandise has been set up to raise funds for those affected by the floods in Boston.
The shop forms part of a new company run by Boston man Alex Pycock – a student studying at Loughborough University.
It is called Work Me Out Ltd, and from April it will offer personalised fitness plans – but its attached online store has been launched early to help those affected by the tidal surge on December 5.
All profits from sales made at the store until April 1 will be given to flood victims via one of the established funds set up.
Ex Boston Grammar School pupil Alex said: “I decided to do this because I know many people who were affected by the flood and I just wanted to do my bit to help.”
The online store officially launched on Monday and sells hoodies, t-shirts, stationery and other items.
There is also be a charity wristband for sale with the words ‘Boston Flood Victims 2013’ priced £1.
Mr Pycock said: “This may be extended as the merchandise isn’t our main purpose as a business, so therefore I am looking at possibly keeping that side of the business as a charity side.
“However it will depend on the success of the store in these early months.
“If it is hugely successful then I will carry on providing for charity.
“Although the charity may change, it will always be a local Boston initiative or cause.”
To visit the online store go to www.workmeout.co.uk