‘Passionate’ improvement plan

Jenny Elwick, from the Boston Area Chamber of Commerce, which is behind the newly formed Town Team.
Jenny Elwick, from the Boston Area Chamber of Commerce, which is behind the newly formed Town Team.

A group formed earlier this year to improve Boston’s town centre has revealed its business plan for achieving its goal.

The Boston Town Team presented the document at a special meeting for invited board members, key stakeholders and local councillors at Blackfriars Theatre and Arts Centre in Boston on Tuesday last week.

It says the business plan has been ‘written with passion’ by a board representing the town’s business community following communications with local businesses and stakeholders from the public and private sector.

Jenny Elwick, from the Boston Area Chamber of Commerce, which is behind the newly formed Town Team, said: “We have come a long way since the group formed in March.

“The business plan has helped us set our objectives and will help us achieve our goals – which are to increase visitor numbers, increase tourist numbers, increase dwell time, reduce the number of empty units within the town and improve business representation and consultation through business participation – thus making Boston a more vibrant place to live, visit and work in.”

She described the business plan as ‘a working document’, saying it will ‘evolve and change’ as the group grows. 

“By implementing it, we hope that it will help enhance the vitality and viability of the town to ensure that it reaches its full potential, which will then help grow the local economy of Boston, a multi cultured historic market town,” she said.

The business plan is a necessary tool to help secure funding for additional resources and projects, Ms Elwick said.

“The document has been written with passion by our board members and I would like to thank each and every one of them for their support and time,” she added.