Record festive sales for vegetable firms

Sprouts are a Christmas favourite - second only to carrots, according to a survey.
Sprouts are a Christmas favourite - second only to carrots, according to a survey.

Christmas has come early for produce growers across the Boston area – with news of a record growth in their UK-wide vegetable trade.

The Produce World Group, says it is celebrating record sales of its organic range.

Mark Newton

Mark Newton

The Butterwick-based firm has shown a 6.7 per cent increase in the demand for its organic veg compared to 2013. Organic broccoli is its star performer boasting a 19.9 per cent increase.

Its veg is expected to be on millions of dinner plates across the UK on the big day.

The company said the increase in demand this 
Christmas has seen its staff working around-the-clock on double shifts in the fields and factories to meet demand.

The firm’s agricultural director Andrew Burgess said: “This is great news for people across the UK - with more being able to eat what we consider to be the highest-quality veg.”

Over at vegetable specialists Freshtime, of Boston, a survey has shown that more than seven out of 10 people in the UK will be tucking into sprouts for Christmas lunch this year. However, carrots are the most popular festive veg, with 73 per cent expecting to see them on their plate on Christmas day.

“December is a very busy month for winter vegetables, especially brussels sprouts in the run-up to Christmas, and we’re not surprised to hear that sprouts are as popular as ever,” said Mark Newton, managing director of Freshtime.

He added: “Some people may have been put off sprouts as a child when they were served mushy and over-cooked, but a crisp sprout steamed and sautéed with chestnuts or pancetta is a 
fantastic side dish at 
Christmas.”