A hair salon in Boston has expanded its operation, with a move next door to larger premises, the opening of a (PS4-equipped) barber shop, and the hiring of more staff.
Philip George Hair recently swapped homes with its neighbour in Pen Street, clothes shop Timothy Guy.
“[Timothy Guy] wanted to downsize and I wanted to upsize, so it seemed like a logical idea. It worked out well,” said owner of Philip George Hair Philip Scarborough.
The switch has meant Philip George Hair, which launched in Pen Street four-and-a-half-years ago, has not only been able to increase the size of its salon, but also open a barber shop.
This new part of the business is based on the first floor and boasts a bar (there is one downstairs too) and a Sony PlayStation 4 in its waiting area. Mr Scarborough said the salon was already attracting a significant number of male customers ahead of the move, but had no dedicated area for gents cuts.
“Now, we have got an actual area for the gents, where they can have a beer and a refreshment, they can play on the PlayStation. It’s more of a man cave,” he added.
Alongside the chance to play FIFA while you wait for your trim, or sup a beer while you have your hair cut, the barber shop also offers a traditional, wet shave.
“We are bringing back the traditional barbering, with a modern twist,” Mr Scarborough said.
The expanded operation has seen the business’ employee roll rise from five to eight.
It was unveiled following an 11-day re-fit earlier this month and is proving a hit with customers.
“We have got a really positive reaction,” Mr Scarborough said.