Christmas shoppers in Boston will be able to benefit from free car parking as part of a borough council plan to boost the festive trade.
The free parking in council-run car parks will start on Thursday, November 27 - the night of the town’s Christmas lights switch-on.
That night will see the lights turned on at about 6.30pm at the Christmas tree near the Ingram Memorial, with events from 4pm including music, craft stalls and a visit from Father Christmas.
Many stores are chosing to have late night opening for the occasion and anyone visiting will be able to park for free from 4pm that night and every Thursday from then to Christmas.
There will also be free parking at borough council car parks on Saturday, December 6 – national Small Business Saturday and the anniversary of the floods which devastated many of the town’s businesses.
All-day free parking in council car parks will also be available every Sunday, beginning November 30 until Christmas, and on Christmas Eve.
Council leader Coun Peter Bedford, said: “The aim of all this is to welcome as many people as possible into the town to help Boston businesses following the floods of last year which, for too many, marred Christmas.
“This should suit everyone – those who want to come in with their families to enjoy the Christmas lights switch-on event on Thursday, November 27, through to those who leave their Christmas shopping to the very last minute.
“We want to help make Christmas as stress-free for everyone.
“Our aim is that local people will use this to do their Christmas shopping locally and support their local shops and businesses who are there for them, all-year round.”
Coun Derek Richmond, portfolio holder for the town centre and car parks, said: “This represents a Christmas present from the council to Boston.
“The town has a tremendous varied shopping offer – from small family-owned traditional retailers through to main multi-nationals. With free parking located conveniently close there should be no reason to want to go anywhere else.”