Entrepreneur from Boston featuring in project by Sainsbury’s to cut household food waste

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A product invented by an entrepreneur from Boston is currently featuring in a project by Sainsbury’s to cut household food waste.

The Count On It labels are among a range of products to be included in the supermarket giant’s Zero Waste Kitchen Challenge.

This saw 50 homes in South Derbyshire receive £100 in vouchers to be spent on a shortlist of items that will help them cut down on food waste.

Count On It labels are the invention of former Boston West pupil Lyndsey Young, 48, who today lives near Grantham. The stickers have a scratch off surface allowing householders to mark the date food is opened.

The product is also featuring in a project running alongside the Zero Waste Kitchen Challenge, the Waste Less, Save More Innovation Trial.

This explores the impact of five different, non-competitive products to gain an understanding of how they are used by people and the difference they make.

Of being involved in the projects, Lyndsey said: “I am thrilled that Count On It labels have been recognised as a product which could help families reduce the amount of food they throw away and save money.”