This year marks the 100th anniversary since the start of the First World War and the birth of the poppy as a symbol of remembrance and hope,
So it was an extra poignant Poppy Appeal launch on Saturday – with hundreds visiting Lincolnshire Aviation Heritage Centre, in East Kirkby.
Wing Cmdr Simon Erskine Crum, Royal British Legion (RBL) county president said: “As we mark the centenary of the beginning of the First World War, it’s as important as ever to wear a poppy and remember the sacrifices and commitment made by our armed forces both then and now.
“The message behind this year’s Poppy Appeal is ‘Live On’ – to the memory of the fallen and future of the living, which captures perfectly why it’s so important to donate to the appeal and wear a poppy.
“Every donation received will make a real difference to the lives of servicemen and women, veterans and their loved ones.”
See today’s Boston Standard newspaper for a special pull-out feature on the event.