A run from Lincoln to Boston will be held in memory of generous benefactor Len Medlock, who died earlier this year.
The first Len Medlock Memorial Lincoln to Boston Challenge will be held on Sunday, August 18.
The charity challenge is being put on by Boston and District Athletic Club, beginning at Lincoln Cathedral at about 8am and finishing, just over 30 miles later, at the Castledyke Equestrian Centre along the River Witham any time up to 7.30pm at night.
The challenge is suitable to walkers and runners as well as wheelchair users – with 40 per cent of sponsorhip money going to Help for Heroes and 60 per cent to the Lincolnshire and Nottinghamshire Air Ambulance.
Len Medlock built himself up from humble beginnings on Fenside to become a millionaire businessman and donated millions of pounds to the town.
The 89-year-old died on April 25 following an illness, leaving another £35 million for good causes.
BADAC’s Peter Arnott said: “This challenge is to be an annual event. It is named as a tribute to the late Len Medlock, who, although was shy of publicity, contributed hugely to many groups and organisations in the town of Boston through his family’s Medlock Trust Fund.”
Two thirds of the route is on cycle ways with remainder on quiet country roads.
The event is timed by electronic chip and a commemorative medal will be given to all finishers. There will be a perpetual trophy for both the first male and female finishers.
Entry fees – which are £30 – will be returned to all those participants raising £100 or more.
Entry forms are available from www.bostonanddistrictac.com, from the Boston Standard Office in Church Lane or Runner`s World online entry service.
The deadline to enter is Monday, August 5. To find out more call 01754 820455.