FASHION AM: Support a good cause while you shop

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This week our columnist Aimee Meade looks how the top fashion names are working with a charity to help fight breast cancer.

Over the last couple of years shopping has taken on a new mentality; guilt.

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Fashion Am 2

With every punch of my pin, swipe of my credit card or item added to my online basket guilt takes over and we feel bad for ‘treating ourselves’.

Last week the government announced that once again we are in recession thus the end of frivolous spending and an increase in guilt!

What’s the answer, guilt free shopping and this Spring it comes in the form of Fashion Targets Breast Cancer.

Fashion Targets Breast Cancer, founded in 1994 by Ralph Lauren, brings together the fashion industry and the fight against Breast Cancer.

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Fashion Am 3

The charity collaborates with the crème de la crème of the British high street; Topshop, River Island, Warehouse, My Wardrobe, Laura Ashley and Debenhams to name a few, to bring products to the consumer that are not only stylish but also donate at least 30% of its sale price to the charity.

How can you get on board? All you have to do is look out for the famous Fashion Targets Breast Cancer logo in participating stores or simply go to this link http://fashiontargetsbreastcancer.org.uk/ftbc-shop/.

In it’s 16th year of running and already raising £12 million for its cause Fashion Targets Breast Cancer is a tremendous campaign and the perfect way to guilt free shop.

What is better than filling your wardrobe and kitchen with spring delights and donating to such a worthwhile cause at the same time?

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Fashion Am 4

Here are my top picks of items you can purchase and help raise that little bit more for Fashion Targets Breast Cancer.

1.Daisy Sterling Silver Aura Chakra Bracelet

£58 Available at my-wardrobe.com and daisyjewellery.com

2.Coast Ana Dress

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Fashion Am 5

£145 Available at Coast Stores and Coast-Stores.com

3.Debenhams Street Party Tea Pot.

£20 Available at Debenhams and Debenhams.com

4.Debenhams Union Jack Fascinator

£40 Available at Debenhams and Debenhams.com

5.Laura Ashley Promenade Beach Hut, I Love Lucy Dress

£110 Available at Laura Ashley stores and laurashley.com

6.M&S Blue Floral Swimsuit

£35.00 available in M7S and at marksandspencer.com

7.Topshop Scarf

£18 available in Topshop and at topshop.com

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Fashion Am 7

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