TO GO head-to-head with out-of-town retail, Mary Portas suggest that high streets need to have flexible and well communicated parking offers to attract people.
These include schemes such as Chester’s Free After Three scheme - offering free parking after 3pm - reducing short stay car parking charges and encouraging longer stays.
Boston Borough Council’s portfolio holder for the town centre, car parks and markets Coun Derek Richmond said the district authority has limited income opportunities and recent cuts to its core grant had meant greater reliance on other streams.
He said: “While the council has made a number of efficiencies to reduce overheads it is still vital to the council to retain income from areas such as car parking.
“However, the council maintains a constant watch on parking prices and continues to offer a range of tariffs that are value for money compared to other centres of similar size and offer.”
He pointed out that it was possible to park all day for £2.10 - increasing to only £2.20 if the proposals are accepted.
He added that the proposed increases had been carefully considered to have minimal impact on residents and visitors but allowed the council to deliver the same levels of service without increasing costs elsewhere.