Shoppers’ cash goes to Pilgrim neo-natal unit

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PENTAX Image

CASH from Asda supermarket shoppers has been used to give a boost to the Pilgrim Hospital’s neo-natal unit.

The unit has received a donation of £250 from the Lister Way supermarket as part of its ‘Chosen by you... given by us’ initiative.

It was one of three organisations that customers have been voting for over the past two months, by placing a token into a clear plastic box in the store’s new community area.

The Neonatal Unit received the most votes and was presented with the £250 donation by the Lister Way store’s general store manager Dawn Belcher.

She said: “The chosen by you given by us scheme reflects our commitment to supporting the local community. We’re thrilled to give this donation and would like to thank everyone for taking part.”

£200 of the donation has been funded by the Asda Foundation, which was set up in 1988 to support local good causes chosen by Asda colleagues.

That is funded by profits from the mid–week national lottery while the additional £50 was raised by the store at the launch of its Community Life programme.

The store has also made presentations of £100 to each of the other two organisations in the voting process – Staniland Primary School and Skirbeck Road Skate Park.

Customers are now being asked to vote on three new causes: Motor Neurone Disease Association Lincolnshire Branch, Headway Lincolnshire and When You Wish Upon A Star. The voting period closes at the end of July.

Asda Boston’s colleagues are currently seeking nominations for the August/September voting period, and these can be made by picking up a nomination form from the store or through Boston’s asda.com page.