Traders in Boston are being urged to get into the Christmas spirit by entering a new window display competition.
The contest will form part of this year’s festive lights switch-on ceremony.
Coun Carol Taylor, one of this year’s switch-on event organisers, said: “Some shops have entered the Christmas shop window display competition, but we would like to see more join in. Not only is there the individual kudos to be won, but the extra bit of effort required will add to the overall impact of Christmas in Boston.”
The town’s lights are set to be switched on at 6.30pm on Thursday, November 27. There are categories for local independent retailers, larger chain stores and charity shops. Each category winner will keep an engraved trophy to display for 11 months. They will also receive a certificate. In addition the borough council will donate £100 to the charity of each category winner’s choice. The runner-up and highly-commended entries in each class will be awarded a certificate.
The displays will be judged on a range of criteria, including visual impact, creativity, artistic merit, inventive use of materials and personal effort.
The final date for applications is Friday, November 21. Judging will take place during week commencing December 1. All decorations and displays need to be in place for the switch on event on November 27. Winners will be notified once judging has been completed.
Shops can enter online at http://tinyurl.com/ovmgzya or pick an entry form up from the reception desk at the council’s West Street office or email pauline.chap firstname.lastname@example.org
The lights switch-on and late-night shopping event will begin at 2pm with a craft market and continue with entertainment with the lights switch-on taking place at the Christmas tree near the Ingram Memorial in the Market Place.
There will be free parking in all borough council-controlled car parks from 4pm for the lights switch-on, and then from 4pm every Thursday afterwards in the run-up to Christmas.
There will also be free parking at borough council car parks all day on Saturday, December 6 - national Small Business Saturday. This day will also mark the anniversary of last December’s flood, which impacted so heavily on town centre businesses. The first Saturday of December is recognised as the main Saturday in the lead-in to Christmas and an important day for trade.
All-day free parking in will also be available every Sunday, beginning November 30 until Christmas.