UPDATE: GAME apologises for ‘badly timed’ automated Alton Towers tweet from Boston Twitter feed

The poster which Game Boston put out - including details of the Smiler ride.
The poster which Game Boston put out - including details of the Smiler ride.

GAME has apologised after a ‘badly-timed’ automated tweet advertising an offer with Alton Towers this afternoon (Wednesday) caught followers attention.

The tweet, from Boston GAME’s account featured a poster, including a two-for-one offer and a picture of ‘The Smiler’ ride, and offering a hotel stay in the ‘Smiler-themed room’ and fast-track tickets to the ride among other text.

However, twitter users quickly picked up on the advert calling it ‘really badly timed’ after the park’s Smiler ride crashed yesterday, causing serious injury to four riders.

A GAME spokesperson told The Standard: “Our thoughts are with those involved and their immediate families.

“The offer is part of a pre-arranged contract with Alton Towers, and the tweets this morning were automated and set up prior to the incident.

“We apologise for any offence that they may have caused.

The poster which Game Boston put out - including details of the Smiler ride.

The poster which Game Boston put out - including details of the Smiler ride.

“The offer has currently been suspended whilst Alton Towers is closed.”

Wednesday, 2.02pm - A tweet from Boston’s Game Store about an offer the company has running with Alton Towers has gone out with ‘really bad timing’ according to some of it’s Twitter followers.

The tweet from the @GAMEBoston account today (Wednesday) featured a poster, including a Two-for-One offer and a picture of ‘The Smiler’ ride, and offering a hotel stay in the ‘Smiler-themed room’ and fast-track tickets to the ride among other text.

It comes just after an incident yesterday when four people were injured on that very ride.

Twitter responses to Game Boston's Tweet

Twitter responses to Game Boston's Tweet

However, soon after followers admonished the account, with Adam Nicholls (@nuttynichols) saying: “@GAMEBoston @altontowers really badly timed tweet....”

Jacob B Singer (@JacobbSinger) tweeted: “@GAMEBoston @altontowers @gamedigital @HuffPostUK Really? Bad timing for that add don’t you think?”

The tweet has since been removed.

Four people were seriously hurt in the crash between two carriages, one containing 16 people, on the Smiler ride at Alton Towers yesterday.

Twitter responses to Game Boston's Tweet

Twitter responses to Game Boston's Tweet

Two men, aged 18 and 27, and two women, aged 19 and 17, suffered ‘significant lower limb injuries’ and were airlifted to trauma centres in Stoke and Coventry for treatment following the incident.

The Standard understands that head office have not yet told their staff to withdraw the offer from its stores, or to refrain from promoting it.

The paper has contacted Game’s press office and is waiting for a response.