I write with reference to ‘car parking cash loss blamed on you’ – the front page of last week’s Standard.
Coun Richmond’s comments show clearly that he and the Conservative group who run Boston council have little or no understanding of the economic plight faced by the country and all who live here.
Oh Coun Richmond if it was simply a matter of increasing charges to increase revenue wouldn’t the world be an easy place to manage?
Of course if you have the force of law it is that easy. Increase in council tax equals more revenue. But alas, in the real world, there is this thing called competition. Surprisingly (to the uninitiated) when prices go up people either look for a cheaper alternative or stop spending on the item. And that Coun Richmond is exactly what they are doing!
So we increase charges and actually get less income – got it?
Ask yourself Coun Richmond, why do businesses such as Asda and Tesco actually try to reduce not increase their prices?
Our town needs more shoppers not fewer so we should be reducing parking charges not increasing them.
The people of Boston, who I believe the council is supposed to represent, own and pay for the car parks through their council tax payments.
The costs should therefore be less than a privately run car park. But as we can see the private car parks are substantially cheaper.
Well as they say Coun Richmond ‘You can lead a horse to water but you can’t make it drink’.
Whilst we’re looking at quotations it might be worth thinking of ‘Killing the goose
that laid the golden egg’.
It is generally used of a short-sighted action that destroys the profitability of an asset. As they say ‘if the cap fits!’.
Can someone with such little economic understanding be fit to hold the town centre portfolio?