Motoring on! Boston United’s new kit will resemble Atletico Madrid’s

Fernando Torres back in his Atletico Madrid days
Fernando Torres back in his Atletico Madrid days

Boston United have unveiled their new main shirt sponsor... and once again it’s a car dealership.

Swineshead’s Drayton Motors are the club’s new official shirt sponsors.

Craig Singleton and Darren Bradford.

Craig Singleton and Darren Bradford.

The KIA dealership have signed a contract to become the Pilgrims’ new front-of-shirt sponsors ahead of the 2013-2014 campaign.

The partnership, which officially begins on July 1, will see the KIA logo emblazoned on United’s shirts for the new season, which kicks off on August 17.

Spanish giants Atletico Madrid - who will face city rivals Real in the Copa Del Rey final on May 17 - have worn the same logo on their shirt for a number of campaigns.

United commercial manager Craig Singleton said: “We are absolutely delighted to confirm Drayton Motors as our new shirt sponsors.

“When the process began to recruit a new shirt sponsor, Drayton Motors quickly emerged as our preferred choice and we were overjoyed when the paperwork was officially signed for the deal to proceed.

“We are looking forward to the season ahead and working in partnership with Drayton Motors at the start of what we hope will be an exciting new era for them under new ownership.”

Darren Bradford, general manager of Drayton Motors, added: “Boston United are not just a football club. It is a community of people that are passionate about their club and we look forward to being part of that.

“Myself and the team are very excited about being the main shirt sponsors for Boston United and we are all looking forward to the start of next season.

“We will be offering associates and fans of the club some exclusive deals that will only be available to them and hopefully look forward to seeing many of you down at the showroom very soon.”