Sweet success! Boston United and Jakemans extend sponsorship deal

The Jakemans Stadium.
The Jakemans Stadium.

Boston United have extended their stadium naming rights deal with Jakemans Confectioners.

The Pilgrims’ York Street home will continue to be known as the Jakemans Stadium for the remainder of the club’s town-centre tenure.

And the Sutterton-based firm has also secured exclusive naming rights of the club’s new Community Stadium at The Quadrant, which will be named The Jakemans Community Stadium.

Jakemans first sponsored the Town End stand in 2008, moving on to sponsor the stadium itself since 2009.

“Jakemans Confectioners have demonstrated unbelievable support to Boston United over the last seven years and signing this new contract ensures that our partnership will last for many more years to come,” said United commercial manager Craig Singleton.

“Saying goodbye to York Street and moving into a purpose-built Community Stadium at The Quadrant are two of the biggest landmarks in the club’s history and it is fantastic news that Jakemans will be heavily involved with both milestones.

“Our continued thanks are extended to Janet Groves, George Tidy and everybody else at Jakemans for their fantastic, ongoing support.”

George Tidy, managing director of Jakemans Confectioners, added: “We thoroughly enjoy our association with Boston United and I believe signing this new long-term contract underlines our commitment to the club, its supporters and the flourishing community programme.”