The England football team hope that Dr Steve Peters’ golden touch will help the Three Lions to World Cup glory at Brazil 2014.
The renowned sports psychiatrist - who competes for Boston and District Athletic Club - was unveiled as the latest member of Roy Hodgson’s backroom squad yesterday.
Dr Peters has been credited as a driving force behind many sporting successes.
He has been the team psychologist for the British Cycling Team, which has dominated the past two Olympic Games - at Beijing and London - working with the likes of Sir Chris Hoy and Victoria Pendleton.
He also worked with Team Sky as Bradley Wiggins won the Tour de France.
Golden girl Pendleton described him as ‘the most important person in my career’.
Dr Peters has also worked with snooker star Ronnie O’Sullivan and Liverpool Football Club.
In fact, it was Reds captain Steven Gerrard who reccommended Dr Peters to the England camp.
Peters, who taught maths at Boston High School between 1978 and 1982, no longer lives in the area, but he has continued representing the Gold Tops as a veteran sprinter.
He has competed internationally for the club at indoor athletics meets.
Dr Peters is the author of The Chimp Paradox, a mind management book which aims to help readers cope with the struggles which take place in your mind.
It is these methods which O’Sullivan says helped turn his career around.
Discussing how he helped the snooker ace, Dr Peters told the BBC: “If you work on mental skills the probability of succeeding rises.
“We have to split the two brains up.
“The chimp was saying. ‘I’m looking at consequences, I’m looking at what will happen if I lose. It defines me to win’.
“Ronnie as a human being is sat there differently, calmed down and saying to me ‘I’d like to win, that’d be pleasurable, but actually I’ve got other values in my life which I’m not really sticking to as my chimp’s hijacking me into believing that I’m defined by my snooker’.
“We had two people I’m talking to and Ronnie started to recognise the difference, thinking ‘it’s not going to define me to the point where I think life is impossible to live if I don’t win’.”
England kick off their World Cup bid on June 14 against Italy.