Less than 12 months ago Josh Goodfellow began a worldwide search for likeminded athletes with disabilities who were looking to get into bodybuilding.
He felt that there was no support structure for people like him who were wanting to hit the gym, and possibly even begin competing.
But almost a year on the 21-year-old has seen his life totally transformed with the birth of his JG Fitness brand.
Much of Josh’s spare time is now spent advising athletes with disabilities on a wide range of subjects, from training methods and nutrition to fundraising and awareness.
“We’re starting to get more and more people asking for advice,” says Josh, who is currently working with approximately 200 people, including four Paralympians and a number of ex-servicemen and women who have been inspired into returning to sport.
“We don’t have a specific role. We’re here to offer support for people with disabilities through awareness and advice.
“We’re trying to do a bit of everything. We’ve been contacted by that many people that basically we’re now health, fitness and sport in general.”
Josh was born with cerebral palsy, but shunned doctors’ early negativity to become a multiple junior national champion sprinter.
By day he is a personal trainer at Boston’s Workhouse Gym, but the advice he dishes out in his spare time is given free of charge.
“I can’t see how I can charge people for help they deserve,” he added. “Helping people isn’t helping people at a cost.”
As well as taking to Facebook, Twitter and Instagram to raise awareness of his brand, Josh has also put his own money into a novel marketing tool - the JG Fitness clothing range.
“It is an idea I had in the pipeline,” continued Josh, who now has his gear worn by athletes in Texas, USA, Russia, Australia and across the UK.
“It’s a way of getting worldwide exposure. If people see a T-shirt it may take them to the website or social media.
“I’m not doing it to compete with anyone. It’s a tool to advertise what JG Fitness stands for.
“There’s not enough advice out there to help people make the step up from grass roots to become an elite athlete. We want to bridge the gap.”
At present JG Fitness have two sponsored athletes, physique competitor Leon Man and competitive bodybuilder Steve Winter. They are also helping raise awareness of disabled powerlifter Stuart Jamieson’s bid to compete against able bodied athletes in South Africa next year.
“The next step is get more athletes with disabilities on board,” Josh added.