Claire looks to TV to ‘brew up’ funds

Claire Hall outside Alexandra Palace following filming. ANL-151026-144353001
Claire Hall outside Alexandra Palace following filming. ANL-151026-144353001

A Kirton Holme entrepreneur is set to appear on TVs across the country as part of a bid to ‘brew up’ some financial backing for her business.

Claire Hall, 33, the creator and maker of Percy’s Vodka Teas, has taken part in a new entertainment show called The Money Pit where ordinary people risk their own money to invest in the bright ideas and small businesses of hopeful entrepreneurs.

Presented by comedian Jason Manford, it started on Thursday on Freeview channel Dave.

Claire has already invested about £50,000 of her own savings, money from relatives, and grants into her business and decided to apply for the The Money Pit to help with automation for the drinks she makes at the National Centre for Food Manufacturing, in Holbeach.

She has already dedicated 10 years of her life to turning her idea for vodka iced teas into a reality, but in order to take the product to the next level needs to secure major investment.

“I’ve never really done anything like this before,” says Claire, who went on The Money Pit­ seeking £10,000 in backing - just a small slice of the funding she requires.

“I tried not to think about the television aspect too much – it was an opportunity for me to try and raise some funding in the short term and it was a great way to get Percy’s Vodka Teas some coverage.

“It was also an opportunity to meet other entrepreneurs and share ideas and challenges.”

The Money Pit runs for eight episodes, and Claire is thought to feature in number six.

During each episode, Manford plays ringmaster as dozens of amateur investors ­with anything from £100 to £20,000 to invest ­decide which entrepreneurs to back, with a share of the company or a special reward in return.

As for the outcome, Claire is keeping tight-lipped, simply saying people will just have to tune in to find out what happens.