Manager at car dealership wins honour

Drayton Motors' Darren Bradford.
Drayton Motors' Darren Bradford.

The general manager at a car dealership near Boston has driven off with an honour at this year’s 2017 Automotive Management Awards.

Darren Bradford was ‘highly commended’ in the Dealer Principal of the Year category at the industry event, held at the International Convention Centre, in Birmingham, last month.

Mr Bradford said: “This award means so much to me, as I believe in nurturing and supporting the employees at Drayton.”

He paid tribute to a ‘fantastic’ and ‘strong’ team at the business, saying: “It’s thanks to them that we have achieved great things in 2016.”

The evening also saw honours for Kia Motors, for which Drayton Motors is a dealer.

The company won in the categories of Used Car of the Year for the Kia Sportage and Best Franchise Partner.

Mr Bradford’s award is merely the latest honour for Drayton Motors so far in 2017. In January, the dealership won Dealer Excellence and Customer Experience awards at the Kia Motors dealer conference in Liverpool.