Two-in-one Currys and PC World to be ‘electrical shopping destination’

PC World, West Street, Boston, which is being rebranded as Currys PC World.
PC World, West Street, Boston, which is being rebranded as Currys PC World.

A computer superstore has undergone a major rebranding as it prepares to officially open on Friday after merging with a sister company.

PC World, on West Street, Boston, will re-open as a new two-in-one Currys and PC World Superstore at 10am.

The refurbished store will provide more than 5,000 services and products.

These will include the Knowhow service bar and PC World Business Centre as well as a Phones4U ‘shop-in-shop’.

Branch manager Dave Pearce said: “This will be the biggest electrical shopping destination in Boston and customers, both old and new, will be greeted by an exciting, fun and interactive in-store experience where they can test out and play with products and get impartial advice from store colleagues.”

The Mayor of Boston Coun Colin Brotherton will open the store on Friday with a charity event in aid of Help The Heroes taking place over the weekend.