VIDEO: New Poundworld shop opens in Boston

Boston’s new Poundworld shop is now open for business.

A crowd gathered outside the store, based at the Boston Shopping Park, off Horncastle Road, for the opening this morning (Thursday, May 12).

It is located in the unit vacated by Brantano in March after the shoe retailer went into administration at the start of the year.

Before Brantano had even had its final day, Poundworld had confirmed it would be moving into the premises, creating about 30 jobs.

All former Brantano employees based at the store were given the opportunity to apply for a new role in the Poundworld team.

Among those to take up the offer was Melissa Atkinson, from Fishtoft, who was previously a sales assistant and is now a store manager.

She said after weeks of training, she was pleased to see the store open ... and a queue of people outside.

“It’s really good. It’s finally happening,” she said. “It’s good to get open and get going.”