A call has come for East Lindsey District Council to be more vigorous in promoting opportunities for ‘nature tourism’.
The topic was raised at the authority’s meeting of the full council on Wednesday, with questions being raised over what was being done to make money from this sector.
Although there are references to wildlife ‘hotspots’ such as Gibraltar Point and Donna Nook in its publicity brochures, ELDC is behind other coastal authorities in actively marketing the likes of birdwatching holidays which it was said could boost trade by attracting visitors 12 months a year.
Coun Jill Makinson-Sanders demanded: “This sector could be worth over £55-million to our economy – what initiatives are being planned to plug into a potentially lucrative income stream?”
The portfolio holder for the coastal economy, Coun Steve Kirk, was unable to offer any immediate initiative but promised that nature tourism would be a ‘key feature’ in a new visitor destination website ‘currently under construction’.