When Mick Dawson sets off to circumnavigate the Falkland Islands in his kayak next year, you - or your company - could be with him every paddle of the way.
That’s because the expedition is calling on sponsors to back the project, named the Cockleshell Endeavour, which aims to raise £100,000 for people suffering with Post Traumatic Stress Disorder.
A donation could see your name or logo branded on the kayak as Mick and his pal Steve Grenham make the 650-mile journey around the archipelago - spending their days dodging killer whales and their nights camping on those beaches which aren’t home to walrus colonies or live landmines left over from the 1982 conflict.
“You always need sponsors. We couldn’t do it without sponsors,” said Bostonian Mick, who hopes that the challenge will be even more exciting to backers than his record-breaking Pacific row from Japan to the USA back in 2009.
“Unlike the Pacific crossing, this is something I think people can look at differently.
“With the Pacific crossing I was setting off and in six-and-a-half months time I’d either finish or not. This is different.”
Four sponsorship packages are currently available on the pair’s website - ranging from being the headline sponsors to having your name branded on the kayak.
And that may even lead to exposure on TV as Mick, 50, and Steve, 51, are currently in talks about turning their adventure into a documentary.
“We’re filming everything now,” added Mick, whose unaided Pacific row with Chris Martin was made into a television show hosted by Olympic gold medallist James Cracknell.
“That’s been the plan from the start.
“I had Christmas Day with Steve and his family and we even filmed that - maybe it’s something I can use against him in the future.”
Steve is curently suffering from PTSD, believed to have been triggered by serving as a Royal Marine in both Northern Ireland and the Falklands Conflict, where he found himself alongside Mick.
The charity is close to both their hearts, and Mick is adamant it is a cause which is only going to need more support in the future.
He added: “PTSD will be massive in the coming years.
“We need to be able to help people who are now coming home after 15 years of fighting in Iraq and Afghanistan.
“This is something that we will hear a lot more about.”
You can find out more about sponsorship at www.cockleshellendeavour.com