A new £7 million showroom was opened by World Cup winning England rugby legend Martin Johnson on Thursday night.
The Duckworth Jaguar Land Rover showroom on the A16 at Kirton sees the return of the Jaguar franchise to the Boston area after 10 years.
The new development has created 20 jobs and bosses say the facility is ‘designed to be timeless’, with enough room to display nine vehicles from each brand.
The state-of-the-art facilities include a customer lounge, barista bar, valet bays, customer handover bays and free wifi.
Duckworth was established in 1962 as James Duckworth and Son and moved to its site in Market Rasen in 1980.
Expansion into Boston began in 2007, when the Managing Director, Ben Duckworth, took over Parkside Land Rover at the old site on London Road, Kirton.