PEOPLE in Boston are being urged not to be embarrassed by talking about their poo as part of a Government campaign to highlight the risks of bowel cancer.
The Be Clear on Cancer campaign encourages people who have had blood in their poo or loose poo for more than three weeks to see their doctor, and wants to make the matter less of a taboo.
The most recent available figures show that there were 50 cases in Boston in 2008 and 24 deaths. In neighbouring East Lindsey there were 140 cases and 50 deaths.
The Government says that bowel cancer affects 33,000 people every year and if England’s survival rates matched the best in Europe 1,700 lives could be saved every year.
Dr Tony Hill, director of public health for NHS Lincolnshire, said: “With bowel cancer claiming 220 lives in Lincolnshire, this campaign is instrumental in raising awareness of the early signs and symptoms and potentially saving hundreds of lives.”
Care Services Minister Paul Burstow said: “No one likes talking about their poo – it’s embarrassing. But bowel cancer is the second biggest cancer killer so we need to get over the embarrassment and talk to someone about it. No matter how embarrassing it is, talking to your GP can help save your life.”