FASHION AM: Why we should all say no to size zero

Our online columnist Aimee Meade argues the case for putting an end to ‘size zero’ on the catwalks...

The size zero debate has been the tickly cough of the fashion industry for some years now. Discussed at practically every fashion week but never fully dealt with.

Week after week magazines feature celebrities on their covers who have gained weight, lost weight, have cellulite and are god forbid ‘normal’.

The over looking of the ordinary by the media has lead to a new anxiety amongst society; there are now ‘ideals’ of how to present one-self and anything deviating from this is deemed ill.

It has been argued that this leads to increasing psychological pressure amongst the public, in particularly young women.

This week it was reported by Grazia magazine that ‘Pinterest’, a new social networking site has a darker, more concerning issue, ‘thinspiration’.

With quotes such as ‘greasy fries or skinny thighs?’ and ‘you can feel sore tomorrow or you can feel sorry tomorrow. You choose’ it is evident of the effect this can have on the teenage girl.

Efforts have been made to fight this issue; Lembit Opik, along with an ex Wonderbra model have campaigned with ‘Say No to Size Zero’ since 2009.

Size zero models were banned from Madrid Fashion Week in 2006 and Victoria Beckham, whose weight is constantly discussed in the media, banned size zero models from her New York Fashion Show in September 2010 in order to encourage a positive image to impressionable teens.

However more needs to be done. Earlier this month Israel introduced new legislation that banned underweight models from the catwalk and the use of airbrushing in order to make models look thinner.

Perhaps this is what the Western World requires, some support from legislation to ban ‘thinspiration’ from the catwalk.

There needs to be a positive message, it was claimed in 2007 that models who were size 14-16 (the British average I might add) would be introduced to the catwalk, however this still fails to be the case.

Please join the ‘Say No to Size Zero’ petition and help this cause finally make it to legislation.