Valuable funds are set to be raised for a local emergency medical charity thanks to a Lincolnshire business.
Lincolnshire Co-op has chosen the Lincs & Notts Air Ambulance as the next beneficiary of its Community Champions scheme.
This means a donation will be made to the cause – 25 years old this year – each time a member shops in a Lincolnshire Co-op outlet.
Other proceeds will come from the carrier bag levy, the sale of Lincs & Notts Air Ambulance 25th anniversary pin badges, collection tins, and more.
Lincolnshire Co-op’s community engagement manager Sam Turner said: “[Air ambulances] are mobile A&E departments flying some of the best medics straight to the scenes of incidents, working together with our emergency services. Their crews are so skilled they can carry out open heart surgery by the roadside. There’s no other way to say it – they are lifesavers.
“Together with our colleagues and members we’re proud to say thank you by fundraising to help them carry on this incredible work.”