Town’s tourism boosted by partnership working


Tourism campaigners in Boston are celebrating a growing visitor economy following the implementation of a ‘destination management plan’ a year-and-a-half ago.

The plan was created by the Boston Visitor Economy Partnership (BVEP) and members say it ‘has made great strides in delivering set objectives’ including getting £1,060,000 funding set aside.

The plan was written in partnership with the local business community, Boston Borough Council and the Lincolnshire Chamber of Commerce, and aims to bring cohesion to the development of the town as a tourism destination, in turn growing its visitor economy.

Chair of Boston Visitor Economy Partnership Emma Tatlow said: “Tourism generates over £1bn to the Lincolnshire economy and is one of the counties key sectors.

Delivery of the strategic ambitions set out in the Boston Destination Management Plan are contributing to further growth in the area, thereby growing the value of tourism in our county.

Boston has some wonderful assets and a rich heritage - by working together we can ensure that the offer is developed and that visitors are encouraged to come and experience it for themselves.”

Some of the actions the plan have been successful in include getting £60,000 funding for pedestrian way-finding and historical interpretation signage and more than £1 million for a townscape heritage initiative on East side of market place.

It has also worked with Transported Arts, Boston Mayflower, St Botolph’s, Pescod Square and the modern Hanseatic League ‘Die Hanse’.

Luke Skerritt, Museum, Arts & Heritage Manager of Boston Borough Council, said: “The Boston Destination Management Plan has been really useful in helping give structure and direction to the ambitions that were identified by BVEP, its partners and stakeholders. Its success can be seen in how many of the project areas are now being successfully taken forward and delivered upon”

Andy Pottle, Centre Manager at Pescod Square shopping centre in Boston, added: “Thanks to the Boston Destination Management Plan instigated by the BVEP, a growing visitor economy in Boston will pay dividends from a retail perspective. We’re delighted that this initiative is actively supporting growth in the region and furthering Boston’s reputation as a whole.”