The street drinking ban began on Monday - with council bosses confident it will make a difference in Boston.
Cans of lager were ceremoniously poured down the drain outside the Herbert Ingram Memorial to mark to start of the new legislation.
A public Spaces Protection Order (PSPO) is now in place in the Market Place and town centre street and parks - making it an offence for anyone drinking alcohol in public to not surrender the drink when asked to do so by police.
Those who fail to comply can face fines of up to £500.
At the launch event, The Standard spoke to Boston Borough Council leader Coun Peter Bedford and Conservative election candidate Matt Warman about the new PSPO and what it means for the town.