On Sunday night Jake Hall was seen stripping down to his boxer shorts and running into the freezing cold sea in Wales.
Nope, this wasn’t Dennis Greene’s latest training routine to get his squad in tip top shape ahead of the Vanarama North’s final five matches.
This was Hall in one of his other jobs, as a star of structured reality TV show The Only Way Is Essex.
Hall dropped his jeans in a bid to win back on-off girlfriend Chloe Lewis - and it worked.
The 24-year-old, made his debut on TOWIE at the start of last month and I have to admit that I thought this would see the midfielder hanging up his boots for the forseeable future.
But last Thursday Boston United announced that Hall had signed a short-term contract with the Pilgrims until the end of the season.
A publicity stunt?
Well, some obviously thought so as the club’s commercial manager Craig Singleton had to tell the BBC that this was most certainly not the case.
This column has previously questioned the motives behind Gainsborough Trinity, United’s Vanarama North rivals, announcing they were in talks to give X Factor and I’m A Celebrity heart throb Jake Quickenden a run-out.
But there is a difference between offering a former Scunthorpe United trainee and Frickley player a game and signing Hall.
Yes, having the part-time male model about may get a few extra teenage bums on seats, but it is promotion and not cash which Boston crave right now.
The Only Way Is Success is the current mantra at the Jakemans Stadium.
Hall has proven pedigree at this level - you don’t play 90 minutes in the centre of the park in victories against Altrincham and Southport if you’re little more than eye candy - and would perhaps have spent the majority of the past two seasons with Dennis Greene’s side had geography been a little kinder.
However, he did play 15 times for United last season and pulled on the shirt again in pre-season.
Hall has also been playing football this season, with Billericay, albeit briefly, as well as keeping himself fit in the gym and with martial arts.
He may not be the long-term answer for the Pilgrims, but for the final five games of the season, with the transfer window slammed shut and injuries creeping into the United camp, he could well play a key role.
It has been suggested Hall will pull on a Pilgrims shirt sometime this weekend.
He’s already taken his kit off to win Chloe’s heart.
Can he now put his United kit back on and help them win a promotion?
He really would be a star if that became reality.